Getting found on Google is already a challenging task. But one wrong step can destroy your chances to rise quickly on the search engine result pages.
And today, we will talk about such Toronto SEO mistakes you need to avoid at all costs. If you are not optimizing your website properly, no matter how much effort you put, it will never rank on the search engines Google, Bing, and Yahoo!
Let’s get started.
- Keyword Stuffing
This technique was well famous, say, around 10-15 years back. Businesses use to stuff keywords into their website to fool search engines into rank the pages.
But Google has become smarter now. It considers many other aspects of a page than just the keywords. One of the majors is the quality of the content.
If the page is stuffed with keywords, it causes an annoying experience for the reader. Letting Google know, the content quality isn’t worth it. And that can cause you to lose your ranks from the search engines.
- Not Doing Keyword Research
Just any keyword isn’t enough for your page to rank. You need to do keyword research for the same.
You need to understand what exactly people mean when they search for a specific keyword on the search engines. If the content isn’t relevant, people will exit the web increasing bounce rate, and also letting Google know that the content isn’t valid for that keyword.
Ultimately, it will lead to the falling of the rankings after a duration. Also, this won’t give you any conversions. So, it is simply a waste of time while considering SEO Toronto tactics.
- No Good Site Architecture
If you don’t know what site architecture is, that’s itself a red flag alert for you. The site architecture includes everything right from the hierarchy of pages to backlinks, interlinks, crawling rate, ease of navigation, and many more technical aspects.
When you pay attention to all of these factors, your site will rise high on the search engine pages. But if you turn a blind eye towards these small elements, then you need to forget the dream of ranking on the result pages.
- Not Using Meta Description Tags
Meta Description of any page tells the search engine as well as your audience what they can expect on the page when they click through it.
It means, your audience will already know what they will get from the page and still clicking the page. This increases the conversion rates.
Also, the search engine gets an idea of what the page offers. This helps in the ranking factor of the page and for the keywords used in the meta tags.
- Not Monitoring and Analyzing
Consider you are doing everything right, and things are working better for you. But when you don’t monitor the results and analyze what is working for you and what doesn’t, you won’t be able to form an effective SEO strategy for the next time.
And when you don’t implement the things that work for you each time, it will lose effectiveness over time. So, monitor what works, analyze and dissect each part of the strategy, and implement the changes often for great results.
Final Takeaway –
Optimizing your website for search engines is important in this digital world – but doing it in the right way is even more important.
Therefore, the only option left for you to rank fast and effective is either to learn all about it, hire an expert, or simply outsource it to SEO company Toronto services.
Whichever option you choose, we’ll always be here to help you. Stay tuned till the next time when we explore a little more of the vast digital world.